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Impossible Burger Meatloaf

Using Impossible burger is my new favorite way to make vegan meatloaf! This recipe is super flavorful and an easy dinner idea.

Vegan impossible burger meatloaf with 3 slices cut off. Topped with ketchup and parsley.

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We are definitely not shy when it comes to vegan meat – we try a lot of it! Many are misses, but there are some hits. And Impossible burger is definitely a hit. We first tried it when Red Robin started carrying it, and now we eat it at least once a week since our local Kroger started carrying it.

I have made tacos and meatballs with Impossible burger (both delicious!) but the current family favorite is Impossible meatloaf. It had been YEARS since I made meatloaf and while it was never something I craved after going vegan, my husband really missed it. He says that you cannot even tell this meatloaf is vegan, which is a total win!

(P.S. This recipe is totally not sponsored in any way, we are just obsessed with the stuff!)

While I have not tried this recipe using Beyond beef (we prefer the Beyond sausages out of their products), I believe it will work. Many readers in the comments have tried it with success.

Since Impossible has been slowly rolling out their ground beef, I recommend checking out their store locator to see if it has hit your area yet. I have found it in Kroger, Hannaford, and Price Chopper. The incredible news is that you can order it online and have it delivered right to your home!

Ingredients for vegan meatloaf


For the list of all ingredients and amounts, see the recipe card below.

  • Impossible burger: The vegan meat needed for this recipe! You can also use Beyond if that’s your preference.
  • Breadcrumbs: These act as a binding agent. You can also use oats.
  • Ketchup: This is usually added on top either before or after baking, but I love to add a little bit right into the meatloaf. It adds flavor and moisture. You can use tomato sauce instead.
  • Vegan Worcestershire sauce: I find Worcestershire sauce is crucial for that classic Mom’s meatloaf flavor. However, typical store-bought Worcestershire sauce contains fish! Some brands are vegan, like Annie’s and the Kroger brand. You can also make a homemade vegan Worcestershire sauce. If all other options are exhausted, soy sauce is a good replacement.
  • Garlic powder, onion powder, parsley, salt, and pepper: Flavor!

Is Impossible Burger Vegan?

There is some controversy around this topic. Impossible Burger does not carry the certified vegan label and you can read why here.

But in my opinion, yes – Impossible Burger is vegan. The “beef” contains NO animal products and no animal testing is actively being conducted.

Plus, Impossible Burger is by far the closest thing to real beef I’ve tried. It will allow more and more people to ditch animal meat and go with plant meat. The definition of veganism is to do the least amount of harm possible, and I believe Impossible Burger does that and inspires others to do so as well.

Process steps for making impossible vegan meatloaf


See the printable instructions in the recipe card below.

  1. Preheat the oven to 400°F. Line a baking sheet with parchment paper or a silicone baking mat.
  2. Mix all of the ingredients together in a bowl, then form into a loaf and place on the baking sheet.
  3. Bake for about 25-30 minutes, or until golden brown and no longer pink in the middle.
  4. Brush some ketchup or BBQ sauce on top if desired! You can also serve with sautéed green beans, vegan gravy and mashed potatoes for a delicious dinner.
A collage of two images, side by side. The first is of raw meatloaf on a baking sheet. The second is the baked meatloaf.

Variations and Substitutions

  • Gluten-free: Good news – the Impossible burger is gluten-free! To replace the breadcrumbs, use an equal amount of gluten-free oats or make your own breadcrumbs from GF bread.
  • Double this recipe: Simply double all the ingredient amounts (you can do this right in the recipe card next to “servings”) and cook for an additional 10 minutes or so.
  • If you cannot find or don’t have the time to make vegan Worcestershire sauce, use soy sauce instead.

Storing Leftovers

Leftovers will keep in the fridge for about 3 days, stored in an airtight container.

A plate of food with peas, potatoes, and meatloaf

Did you enjoy this recipe? Please leave a comment and a ⭐ star review below!

Meatloaf sliced on a plate

Vegan Impossible Meatloaf

Karissa’s Vegan Kitchen
This vegan meatloaf made with Impossible burger tastes JUST like your Mom's classic meatloaf. Bonus – it's simple, easy, and made in about 30 minutes!
4.97 from 649 votes
Prep Time 5 minutes
Cook Time 25 minutes
Total Time 30 minutes
Course Dinner, Main Course
Cuisine Vegan
Servings 3
Calories 294 kcal



  • Preheat oven to 400°F. Line a baking sheet with parchment paper or a silicone baking mat.
  • In a bowl, mix all ingredients together (Impossible burger, breadcrumbs, ketchup, garlic powder, Worcestershire sauce, onion powder, parsley, salt, and pepper.
  • Form into a loaf shape on the baking sheet.
  • Bake for 25-30 minutes, or until browned.
  • Brush some ketchup or BBQ on top if desired, or serve with gravy.



If doubling this recipe, increase the baking time by about 10 minutes.


Calories: 294kcalCarbohydrates: 20gProtein: 21gFat: 15gSaturated Fat: 8gSodium: 741mgPotassium: 77mgFiber: 4gSugar: 3gVitamin A: 51IUVitamin C: 1mgCalcium: 16mgIron: 1mg
Did you try this recipe?Let us know how it was!

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  1. 5 stars
    I haven’t had meat loaf even long before I went plantbased and was really craving it. This recipe came out soooo good. I doubled the recipe and also for the sake of budget, I used savory Impossible sausage ground instead.

  2. A couple of years ago, I made a meatloaf recipe (basic, but subbing in flax egg for real ). I first made it with Impossible, then with Beyond. I actually preferred the one made with Beyond for one reason. It didn’t have the “fat globules” (like real ground beef) that Impossible seemed to have. Has anyone had this experience?
    Also, make sure your meatloaf, burgers, and meatballs are cooked to at least 165 degrees internally. Otherwise you could very well get quite a stomach ache. Word of experience here.

  3. 5 stars
    Really tasty vegan meatloaf! This recipe was incredibly simple to make and deliciously paired with mashed potatoes and vegan mushroom gravy. Yum!

  4. 5 stars
    This Vegan Impossible Meatloaf was tasty and easy to make. Next time I make it, I will add chopped onion and maybe some other chopped veggies to the recipe. Also, the bottom of mine was a little too hard. How can I prevent that?

    1. 4 stars
      I had the same problem with the bottom of mine as well.
      I’ve considered cooking on parchment paper on a rack on a sheet instead. I hope this allows it to cook more evenly all the way around and eliminate the hard bottom.

  5. 5 stars
    This recipe has become our go-to for holiday dinners. It’s the perfect comfort food for Christmas eve. Thank you!

  6. Impossible burger is tested on animals and thus not acceptable to vegans in my opinion. I would use another brand such as Beyond meat or Big mountain.

  7. 2 stars
    I don’t know what “real meatloaf” taste like so I can’t compare the flavors but I found this dish to be just okay. I doubt I’ll make this recipe again. Not bad at all but definitely not a keeper for me.

  8. This was literally one of the best things I’ve ever eaten!
    As a kid I loved traditional meatloaf, but once I became vegetarian I never thought I’d be able to enjoy that taste again.
    This Impossible meatloaf is tender and full of flavor. super easy to make too!!
    The only thing I changed in this recipe was, when doubling, I used one of the recommended bulk Impossible meat packages but then added 2 uncooked Impossible patties rather than another bulk package. It saves a bit of money that way and still turned out deliciously! All other recipe ingredients stayed the same.

  9. The recipe came out very good the first time, but the second time I made it, I used mostly roasted garlic barbecue sauce with a little catsup. Actually added an additional tablespoon of barbeque sauce, which made it really moist and spicy. It was excellent! What a great substitute for real meatloaf.

  10. I am not sure if you can buy Vegemite or Marmite in the US.
    This loaf is also good with 1/2 teaspoon of either in place of the Worstershire sauce.
    Your recipes are delicious Karissa. Thank you for your work in keeping us well fed.

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