Impossible Burger Meatloaf
Using Impossible burger is my new favorite way to make vegan meatloaf! This recipe is super flavorful and an easy dinner idea.

Want to save this recipe?
Enter your email below and get it sent straight to your inbox.
We are definitely not shy when it comes to vegan meat – we try a lot of it! Many are misses, but there are some hits. And Impossible burger is definitely a hit. We first tried it when Red Robin started carrying it, and now we eat it at least once a week since our local Kroger started carrying it.
I have made tacos and meatballs with Impossible burger (both delicious!) but the current family favorite is Impossible meatloaf. It had been YEARS since I made meatloaf and while it was never something I craved after going vegan, my husband really missed it. He says that you cannot even tell this meatloaf is vegan, which is a total win!
(P.S. This recipe is totally not sponsored in any way, we are just obsessed with the stuff!)
While I have not tried this recipe using Beyond beef (we prefer the Beyond sausages out of their products), I believe it will work. Many readers in the comments have tried it with success.
Since Impossible has been slowly rolling out their ground beef, I recommend checking out their store locator to see if it has hit your area yet. I have found it in Kroger, Hannaford, and Price Chopper. The incredible news is that you can order it online and have it delivered right to your home!

Ingredients
For the list of all ingredients and amounts, see the recipe card below.
- Impossible burger: The vegan meat needed for this recipe! You can also use Beyond if that’s your preference.
- Breadcrumbs: These act as a binding agent. You can also use oats.
- Ketchup: This is usually added on top either before or after baking, but I love to add a little bit right into the meatloaf. It adds flavor and moisture. You can use tomato sauce instead.
- Vegan Worcestershire sauce: I find Worcestershire sauce is crucial for that classic Mom’s meatloaf flavor. However, typical store-bought Worcestershire sauce contains fish! Some brands are vegan, like Annie’s and the Kroger brand. You can also make a homemade vegan Worcestershire sauce. If all other options are exhausted, soy sauce is a good replacement.
- Garlic powder, onion powder, parsley, salt, and pepper: Flavor!
Is Impossible Burger Vegan?
There is some controversy around this topic. Impossible Burger does not carry the certified vegan label and you can read why here.
But in my opinion, yes – Impossible Burger is vegan. The “beef” contains NO animal products and no animal testing is actively being conducted.
Plus, Impossible Burger is by far the closest thing to real beef I’ve tried. It will allow more and more people to ditch animal meat and go with plant meat. The definition of veganism is to do the least amount of harm possible, and I believe Impossible Burger does that and inspires others to do so as well.

Instructions
See the printable instructions in the recipe card below.
- Preheat the oven to 400°F. Line a baking sheet with parchment paper or a silicone baking mat.
- Mix all of the ingredients together in a bowl, then form into a loaf and place on the baking sheet.
- Bake for about 25-30 minutes, or until golden brown and no longer pink in the middle.
- Brush some ketchup or BBQ sauce on top if desired! You can also serve with sautéed green beans, vegan gravy and mashed potatoes for a delicious dinner.

Variations and Substitutions
- Gluten-free: Good news – the Impossible burger is gluten-free! To replace the breadcrumbs, use an equal amount of gluten-free oats or make your own breadcrumbs from GF bread.
- Double this recipe: Simply double all the ingredient amounts (you can do this right in the recipe card next to “servings”) and cook for an additional 10 minutes or so.
- If you cannot find or don’t have the time to make vegan Worcestershire sauce, use soy sauce instead.
Storing Leftovers
Leftovers will keep in the fridge for about 3 days, stored in an airtight container.

Did you enjoy this recipe? Please leave a comment and a ⭐ star review below!

Vegan Impossible Meatloaf
Ingredients
- 1 package Impossible burger 3/4 pound
- 1/4 cup breadcrumbs
- 2 tablespoons ketchup or tomato sauce
- 1 teaspoon garlic powder
- 1 teaspoon vegan Worcestershire sauce
- 1 teaspoon onion powder
- 1/2 teaspoon parsley
- 1/4 teaspoon salt
- 1/4 teaspoon pepper
Instructions
- Preheat oven to 400°F. Line a baking sheet with parchment paper or a silicone baking mat.
- In a bowl, mix all ingredients together (Impossible burger, breadcrumbs, ketchup, garlic powder, Worcestershire sauce, onion powder, parsley, salt, and pepper.
- Form into a loaf shape on the baking sheet.
- Bake for 25-30 minutes, or until browned.
- Brush some ketchup or BBQ on top if desired, or serve with gravy.


I love this!!! I used beyond meat, eye balled the other ingredients, and added diced onions. My omni hubs liked it but not the texture. He still ate it though. I’m wondering if I crumbled the meat more would it have a fluffier texture? Regardless, it was easy and delicious. Thank you!
Quick, easy and delicious!
After the first bite, my non-vegan husband looked at me in shock and said, “This tastes just like my mom’s meatloaf!”. There is no higher compliment than that. Thank you for this amazing recipe!!!
So awesome! Thank you for sharing and leaving a review!
I used beyond burger and instead of powdered garlic and onions I used fresh onions. I also used organic ketchup and, soy sauce instead of Worcestershire. I used fresh parsley and it was sooo good! The flavor was awesome. Next time i want to see about using just egg to make it a bit more fluffy. I paired it with dill, greek yogurt, and cream cheese mashed potatoes. Sooooo good! Thank you for the inspiration.
I’ve made this 4 times in the last two weeks. It is perfect! And my non-vegan family loves it!!
5 stars all the way! I added diced onions and cilantro that I needed to use up but I cannot believe how good and close to the “real thing” this recipe is! And so easy!
I I made this with two banana peppers and one bell pepper from my garden , fresh basil and dill ,fresh garlic,thyme, and parsley and topped it off with spicy v8. I made one loaf with one slice of pumpernickel bread and one with rye bread. Both were great!
Such a great easy recipe. My kids had no idea that it was not meat, and the flavor was great. Will be making again. So happy I found your blog, there are a lot of great recipes that I will try.
YUM! We made this recipe tonight & it was absolutely delicious!! We have been looking to make different dinners besides burgers with the Impossible meat. Thanks!!
I made this meatloaf for myself and a ground beef meatloaf for my carnivores. It was “meatloaf wars”. The Impossible Meatloaf won, hands down. It was full of flavor and very moist. I didn’t have breadcrumbs or ketchup so I substituted with almond flour and a sugar-free teriyaki. This is definitely a “keeper” recipe.
Thank you!!! My boyfriend is a chef and is very particular about his food and he LOVED this vegan meatloaf dish. I made it for dinner for us one night and he couldn’t get enough of it. He even went back for seconds so you know he REALLY loved it!!! I’ll definitely be making this again.
I love that! Thank you so much for leaving a review!
Holy moly! This was a huge huge hit in our house. I did add sauteed onion and garlic to the recipe. I had to quadruple the recipe because I have a big family. This was one expensive meatloaf, but so worth it.
So happy you loved it! Thank you for leaving a review!
Simply delicious! Quick and easy. We loved it! I will be making this often. Tasty enough to serve to guests!
Thanks so much for leaving a review and comment! Glad you all enjoyed!
I’m going to call this very expensive meatloaf, as I needed two “bricks” to feed my family of four. That being said, so good!!!
Better than our Impossible burger nights.
I added green pepper to half the loaf and peppers and mushrooms to the other half. Accommodating young children and a mushroom-loving husband.
The ketchup sauce on top makes the whole thing memorable and a weekly menu item for us. Thank you for a real find.
As a vegetarian for 40 years I didn’t think I’d ever have meatloaf or meatballs again. This impossible burger “meat” is awesome – and I have tried them all believe me.
It was great, but next time will delete the Worcestershire and add another tablespoon of ketchup, maybe a dash of salsa or taco sauce – the loaf was a little dry.
I made this today, and it was wonderful!! I added half of a chopped Vidalia onion and topped it will BBQ sauce. I will definitely make it again. Thank you for the recipe!
The impossible meat soaks up a lot of moisture during baking, ends up less meaty and more cereal like. I am trying again with crushed tomatoes, diced onions and green peppers. And this time I am trying the oatmeal to see if it will add more texture. Hey, any excuse to add vegetables I’m for it.
This was awesome! I added diced pickles and onions for a little crunch. Thanks!
Yum!
Hi, this sounds wonderful and I plan on trying the recipe today. Will this also work using a loaf pan instead of the baking sheet? New to vegan cooking so I wondered if there is a reason I shouldn’t prepare it this way. Thanks!
Yes!
Is “one package Impossible burger” the 2-patty burger pack? How many ounces of “beef” is one package of Impossible burger for this recipe?
Hey! One package of Impossible burger is 3/4 pound.
So This recipe calls for 3/4lb (12oz) of the Impossible burger. Thank you! 🙂 I’m trying this recipe today.
I actually made this modified it a bit using vegan beef substitute seasoning, liquid smoke and no ketchup served with vegan Mac and cheese and steamed mix vegetables.
Absolutely delicious meatloaf recipe! I served it with mashed potatoes and steamed broccoli and was in heaven.
Yay! Thank you for leaving a review!
My family loved it! Tasted just as delicious as real meat meatloaf. Thanks!
I had Beyond ground “beef” in my fridge, so I was excited to find this recipe. I had to modify it a bit for what I had on hand, but it was delicious! I hate ketchup, but I always have salsa on hand. It wasn’t overwhelmingly salsa-y, just enough flavor. Definitely a keeper recipe!
That’s great! Thank you for sharing!
This was such a quick and delicious dinner! My family was shocked when I told them it was Impossible meat haha. Definitely a recipe that will be going into my rotation!
Awesome!