Impossible Burger Meatloaf
Using Impossible burger is my new favorite way to make vegan meatloaf! This recipe is super flavorful and an easy dinner idea.

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We are definitely not shy when it comes to vegan meat – we try a lot of it! Many are misses, but there are some hits. And Impossible burger is definitely a hit. We first tried it when Red Robin started carrying it, and now we eat it at least once a week since our local Kroger started carrying it.
I have made tacos and meatballs with Impossible burger (both delicious!) but the current family favorite is Impossible meatloaf. It had been YEARS since I made meatloaf and while it was never something I craved after going vegan, my husband really missed it. He says that you cannot even tell this meatloaf is vegan, which is a total win!
(P.S. This recipe is totally not sponsored in any way, we are just obsessed with the stuff!)
While I have not tried this recipe using Beyond beef (we prefer the Beyond sausages out of their products), I believe it will work. Many readers in the comments have tried it with success.
Since Impossible has been slowly rolling out their ground beef, I recommend checking out their store locator to see if it has hit your area yet. I have found it in Kroger, Hannaford, and Price Chopper. The incredible news is that you can order it online and have it delivered right to your home!

Ingredients
For the list of all ingredients and amounts, see the recipe card below.
- Impossible burger: The vegan meat needed for this recipe! You can also use Beyond if that’s your preference.
- Breadcrumbs: These act as a binding agent. You can also use oats.
- Ketchup: This is usually added on top either before or after baking, but I love to add a little bit right into the meatloaf. It adds flavor and moisture. You can use tomato sauce instead.
- Vegan Worcestershire sauce: I find Worcestershire sauce is crucial for that classic Mom’s meatloaf flavor. However, typical store-bought Worcestershire sauce contains fish! Some brands are vegan, like Annie’s and the Kroger brand. You can also make a homemade vegan Worcestershire sauce. If all other options are exhausted, soy sauce is a good replacement.
- Garlic powder, onion powder, parsley, salt, and pepper: Flavor!
Is Impossible Burger Vegan?
There is some controversy around this topic. Impossible Burger does not carry the certified vegan label and you can read why here.
But in my opinion, yes – Impossible Burger is vegan. The “beef” contains NO animal products and no animal testing is actively being conducted.
Plus, Impossible Burger is by far the closest thing to real beef I’ve tried. It will allow more and more people to ditch animal meat and go with plant meat. The definition of veganism is to do the least amount of harm possible, and I believe Impossible Burger does that and inspires others to do so as well.

Instructions
See the printable instructions in the recipe card below.
- Preheat the oven to 400°F. Line a baking sheet with parchment paper or a silicone baking mat.
- Mix all of the ingredients together in a bowl, then form into a loaf and place on the baking sheet.
- Bake for about 25-30 minutes, or until golden brown and no longer pink in the middle.
- Brush some ketchup or BBQ sauce on top if desired! You can also serve with sautéed green beans, vegan gravy and mashed potatoes for a delicious dinner.

Variations and Substitutions
- Gluten-free: Good news – the Impossible burger is gluten-free! To replace the breadcrumbs, use an equal amount of gluten-free oats or make your own breadcrumbs from GF bread.
- Double this recipe: Simply double all the ingredient amounts (you can do this right in the recipe card next to “servings”) and cook for an additional 10 minutes or so.
- If you cannot find or don’t have the time to make vegan Worcestershire sauce, use soy sauce instead.
Storing Leftovers
Leftovers will keep in the fridge for about 3 days, stored in an airtight container.

Did you enjoy this recipe? Please leave a comment and a ⭐ star review below!

Vegan Impossible Meatloaf
Ingredients
- 1 package Impossible burger 3/4 pound
- 1/4 cup breadcrumbs
- 2 tablespoons ketchup or tomato sauce
- 1 teaspoon garlic powder
- 1 teaspoon vegan Worcestershire sauce
- 1 teaspoon onion powder
- 1/2 teaspoon parsley
- 1/4 teaspoon salt
- 1/4 teaspoon pepper
Instructions
- Preheat oven to 400°F. Line a baking sheet with parchment paper or a silicone baking mat.
- In a bowl, mix all ingredients together (Impossible burger, breadcrumbs, ketchup, garlic powder, Worcestershire sauce, onion powder, parsley, salt, and pepper.
- Form into a loaf shape on the baking sheet.
- Bake for 25-30 minutes, or until browned.
- Brush some ketchup or BBQ on top if desired, or serve with gravy.


Question: the recipe says to use 1 package of Impossible burger (3/4 lb), however 1 package is actually 1 lb. Which should I use? Thanks!
Oh, that’s interesting. The Impossible Burger I buy is 3/4lb (you can see on the bottom lefthand side of the package in the photo in the blog post). I guess it’s not the same everywhere. You can use the full pound and keep the recipe the same. You may need to cook for longer. I would bake for 35 minutes and then check the middle.
This is so good! I’ve made it twice now. My husband loves it. I haven’t eaten real meatloaf in a really long time but this seems so real! It’s so easy and fast to whip up too!
So friggin glad I stumbled upon this recipe! Super easy + Crazy delicious, and best believe it will be one of our go to recipes for now on! Thank you for sharing
I’d like to make a double recipe of this using a loaf pan – what adjustment should I make to the baking temperature or bake time?
Increase the bake time to 40-45 mins
Best meatloaf recipe I’ve made. I made a few minor adjustments, I used a little more liquid with the breadcrumbs, enough to get them all moist (not soaked). Next, I added a couple of tablespoons of vital wheat gluten for a touch more protein and it makes things a little more meat-like to me. Lastly, I used 2 – 3 cloves of roasted garlic, only because I absent-mindedly threw all my garlic in the oven for some mashed potatoes. I will make 2x recipe in the future to reach 6 servings.
I’ve made this twice and both times it turned out great. I sauteed chopped carrots, celery and onion in a pan with some butter for a about 3 minutes then threw that into the mix when cool. Adds to the flavor and texture..
I made this for Christmas Eve and it was perfect! Simple, fast, and delicious! (I used panko instead of bread crumbs). Thanks for the recipe.
If I add 1/2 cup of shredded carrots and 1/2 cup of cauliflower would I need to add more bread crumbs?
Yes, I would, just because of the added moisture those ingredients will bring. Bump the breadcrumbs up to 1/3 cup and see how that works.
This is so good that ny 8 year old grandson asked me to make this many times since Thanksgiving …. thanks for the great taste wouldn’t change or add its good just the way it is
Wonderful! 🙂
Delicious. My husband said he could eat this every night!
Very nice recipe. I made it today and both me and my husband enjoyed it very much. I made a double batch, and in addition to the spices you listed, I also put in 2 teaspoons of minced, dried onion.
As for the ketchup, I mixed that in before cooking instead of spreading it on top because I misread the recipe. Didn’t seem to hurt anything.
One thing was the bread crumbs. (I didn’t want to make my own or use oatmeal.) I noticed that the grocery store bread crumbs often had a bunch of extra ingredients and many of them included non-planted-based things such as whey. The Panko crumbs turned out to be just bread without a bunch of extra stuff.
I typically use panko as well. Glad you enjoyed the recipe!
We tried this recipe for the first time as a new Thanksgiving option as we continue to reduce and in some cases eliminate our meat intake. My husband is also obsessed with the Impossible brand of plant based “meat”. It was a winner! I did add a bit of red/yellow bell pepper. 4 days later and I’m making another for Monday night dinner. Thanks for sharing!
Made this for Thanksgiving for my vegetarian husband this year and I tried some as well (as a non veg) — it is AMAZING! It is SO good and SO easy to make! We were both impressed with how it turned out and will be saving the recipe for future meals for sure!
I’m gonna try it oatmeal as a binder as my BFF is gluten free as well…
Oats will work great!
– I added shredded carrots & minced onion
Bq on top – delish!
Wonderful!
Awesome! Even my meat eater family loved it! I did add green peppers and onions. Other than that Perfect and simple recipe. A must try. I’m saving this recipe. Thank you!
Made it using Beyond Meat since Impossible Burger contains over 40 untested GMOs and it came out great. Will double the recipe next time
I used Beyond Meat burgers because Impossible Burgers have over 40 untested GMO’s. Came out great but I should have doubled it
Thanks for info, I wish I’d known that before I paid $10 for that small pack , was very good though
I put a layer of mashed potatoes in the middle like mom used to do back in the day. Just awesome!
Like others I might add some green onions next time through but it’s near perfect as is. Great job!
Love this recipe! It was quick, easy, and tastes the same as the real stuff! I added chopped onion and green bell pepper. Amazing!
Easy, fast, and delicious! Might add more spices and chopped onion next time for more flavor but not much to improve on here! Wonderful recipe. Thank you!
This is one of my husbands and my favorite meals. So easy to make and comes out delicious every time. Will be doubling it next time though as we love it as leftovers.
Wonderful!
I love this recipe! I’ve made it 5 time and my non vegan guests also enjoy it. I do add dried minced onions to recipe. Served with green beans, potatoes and onion gravy. Yum!
Made this recipe for dinner today. Simple, quick and delicious. I used a toaster oven instead of the full size oven. Also, I added ketchup to the top for the final 5 minutes.
I have made this twice using Beyond Burger. It is wonderful! I top mine off with a BBQ sauce.