| | | | |

Impossible Burger Meatloaf

Using Impossible burger is my new favorite way to make vegan meatloaf! This recipe is super flavorful and an easy dinner idea.

Vegan impossible burger meatloaf with 3 slices cut off. Topped with ketchup and parsley.

Want to save this recipe?

Enter your email below and get it sent straight to your inbox.

Save Recipe

We are definitely not shy when it comes to vegan meat – we try a lot of it! Many are misses, but there are some hits. And Impossible burger is definitely a hit. We first tried it when Red Robin started carrying it, and now we eat it at least once a week since our local Kroger started carrying it.

I have made tacos and meatballs with Impossible burger (both delicious!) but the current family favorite is Impossible meatloaf. It had been YEARS since I made meatloaf and while it was never something I craved after going vegan, my husband really missed it. He says that you cannot even tell this meatloaf is vegan, which is a total win!

(P.S. This recipe is totally not sponsored in any way, we are just obsessed with the stuff!)

While I have not tried this recipe using Beyond beef (we prefer the Beyond sausages out of their products), I believe it will work. Many readers in the comments have tried it with success.

Since Impossible has been slowly rolling out their ground beef, I recommend checking out their store locator to see if it has hit your area yet. I have found it in Kroger, Hannaford, and Price Chopper. The incredible news is that you can order it online and have it delivered right to your home!

Ingredients for vegan meatloaf


For the list of all ingredients and amounts, see the recipe card below.

  • Impossible burger: The vegan meat needed for this recipe! You can also use Beyond if that’s your preference.
  • Breadcrumbs: These act as a binding agent. You can also use oats.
  • Ketchup: This is usually added on top either before or after baking, but I love to add a little bit right into the meatloaf. It adds flavor and moisture. You can use tomato sauce instead.
  • Vegan Worcestershire sauce: I find Worcestershire sauce is crucial for that classic Mom’s meatloaf flavor. However, typical store-bought Worcestershire sauce contains fish! Some brands are vegan, like Annie’s and the Kroger brand. You can also make a homemade vegan Worcestershire sauce. If all other options are exhausted, soy sauce is a good replacement.
  • Garlic powder, onion powder, parsley, salt, and pepper: Flavor!

Is Impossible Burger Vegan?

There is some controversy around this topic. Impossible Burger does not carry the certified vegan label and you can read why here.

But in my opinion, yes – Impossible Burger is vegan. The “beef” contains NO animal products and no animal testing is actively being conducted.

Plus, Impossible Burger is by far the closest thing to real beef I’ve tried. It will allow more and more people to ditch animal meat and go with plant meat. The definition of veganism is to do the least amount of harm possible, and I believe Impossible Burger does that and inspires others to do so as well.

Process steps for making impossible vegan meatloaf


See the printable instructions in the recipe card below.

  1. Preheat the oven to 400°F. Line a baking sheet with parchment paper or a silicone baking mat.
  2. Mix all of the ingredients together in a bowl, then form into a loaf and place on the baking sheet.
  3. Bake for about 25-30 minutes, or until golden brown and no longer pink in the middle.
  4. Brush some ketchup or BBQ sauce on top if desired! You can also serve with sautéed green beans, vegan gravy and mashed potatoes for a delicious dinner.
A collage of two images, side by side. The first is of raw meatloaf on a baking sheet. The second is the baked meatloaf.

Variations and Substitutions

  • Gluten-free: Good news – the Impossible burger is gluten-free! To replace the breadcrumbs, use an equal amount of gluten-free oats or make your own breadcrumbs from GF bread.
  • Double this recipe: Simply double all the ingredient amounts (you can do this right in the recipe card next to “servings”) and cook for an additional 10 minutes or so.
  • If you cannot find or don’t have the time to make vegan Worcestershire sauce, use soy sauce instead.

Storing Leftovers

Leftovers will keep in the fridge for about 3 days, stored in an airtight container.

A plate of food with peas, potatoes, and meatloaf

Did you enjoy this recipe? Please leave a comment and a ⭐ star review below!

Meatloaf sliced on a plate

Vegan Impossible Meatloaf

Karissa Besaw
This vegan meatloaf made with Impossible burger tastes JUST like your Mom's classic meatloaf. Bonus – it's simple, easy, and made in about 30 minutes!
4.97 from 649 votes
Prep Time 5 minutes
Cook Time 25 minutes
Total Time 30 minutes
Course Dinner, Main Course
Cuisine Vegan
Servings 3
Calories 294 kcal



  • Preheat oven to 400°F. Line a baking sheet with parchment paper or a silicone baking mat.
  • In a bowl, mix all ingredients together (Impossible burger, breadcrumbs, ketchup, garlic powder, Worcestershire sauce, onion powder, parsley, salt, and pepper.
  • Form into a loaf shape on the baking sheet.
  • Bake for 25-30 minutes, or until browned.
  • Brush some ketchup or BBQ on top if desired, or serve with gravy.



If doubling this recipe, increase the baking time by about 10 minutes.


Calories: 294kcalCarbohydrates: 20gProtein: 21gFat: 15gSaturated Fat: 8gSodium: 741mgPotassium: 77mgFiber: 4gSugar: 3gVitamin A: 51IUVitamin C: 1mgCalcium: 16mgIron: 1mg
Did you try this recipe?Let us know how it was!

Similar Posts


  1. 5 stars
    We love it. I sometimes sauté chopped onions & chopped yellow bell peppers & add them. Also sometimes add some flaxseed meal.
    Sometimes I make just as in the recipe.
    I always double it!!

  2. 5 stars
    We loved this loaf and it is super easy to make. I added some balsamic vinegar to the ketchup brushed on top of the loaf. Delish!

  3. 5 stars
    Made this tonight for dinner and it was amazing! I doubled up the recipe as I always love to use the leftovers for a great vegan sandwich! So glad I doubled it, yum, yum, yum, even my carnivore husband loved it! I did add cooled sautéed onion, red sweet pepper and minced garlic as well as a pinch of bell’s poultry seasoning and spicey brown mustard. Oh also I used oats, I didn’t have any vegan bread crumbs. I will be making this again!!!

  4. 5 stars
    Great comfort food. So easy and I served it with mashed potatoes and Bisto Gravy mix (which has no beef in it). Delicious!

  5. My daughter and I have been vegetarian for 30 years. We love this recipe! Quick and always good. It’s easier to go veggie now than it was when we started.

  6. 5 stars
    Made this today. It was absolutely delicious. Thank you. We will be putting this on regular menu rotation.

  7. 5 stars
    I’m 17 months meat free using Impossible plant products. The recipe is perfect as is yet I tried this…sautéed an onion, half green pepper, 2 garlic cloves. Let cool then added it to the recipe. Didn’t change the texture just added a better flavor for us.

  8. 5 stars
    WOW!!! Pure heaven on a plate! I stayed true to ingredients and in love. Finally somewhere a newbie vegetarian can go to find fabulous options!!!
    Thank you!

  9. 5 stars
    AMAZING!! My family is new to the vegan diet, including 1-2 meals a week at this point. Everyone loved it…and they aren’t big fans of legit meatloaf. I did add diced onion to the mixture and top it with some BBQ sauce, but if they are eating plant based I’m happy. I served it with farro and a salad. Delicious! I look forward to trying more of your recipes!

  10. The vegan meatloaf was absolutely delicious! My entire family loved it! Thanks so much for your recipe as we have just started to go vegan and you are making this much easier…kudos to you!!

  11. 5 stars
    I made this last week with just a couple of modifications and it was so good my husband asked me to make 2 loaves so we can have leftovers lol. We always have 1 lb blocks of Beyond Beef on hand so I made mine with that and added a tablespoon of siracha while mixing everything up. I used to make meatloaf a lot before I went vegan and this not only tastes a lot better to me but is guilt free!

  12. I’ve never cared for meatloaf. I made this for my boyfriend and upon tasting, was pleasantly pleased. It’s a mouth full of flavor. I did add a few more ingredients just because, but either way, it’s enjoyable. My boyfriend gave the thumbs up as well. Thank you for sharing this easy to make, vegan recipe!

  13. 5 stars
    Super easy, super yummy, will definitely make again!

    I didn’t have any Worcestershire sauce, so I upped all the other spices and added in some crushed red pepper flakes, too.

    After I put it in the oven, I realized I had forgotten the bread crumbs, but I didn’t feel like I missed anything.

    Meal prep tip: I combined the ground beef with an equal amount of vegan ground pork, using half for the meatloaf and half for meatballs, which I simmered in sauce for a few hours on the stovetop. Multiple meals, same amount of work!

  14. 5 stars
    This is so good! I’m always looking for new ways to use Impossible meat and I love that this uses one pack and is so quick to prepare. Thank you so much!

  15. 5 stars
    Such a good recipe! I filled 6 muffin cups and piped mashed potatoes on top and made “meatcakes” for meal prep. So good!!

  16. 5 stars
    This is the second time I have made this for myself and my daughter and it was delicious!! I used sautéed onions and garlic instead of dry spices, and it was so flavorful! I baked in in my air fryer, and it was perfect! Thank you for this recipe!

  17. 5 stars
    I’ve made this recipe several times now because it’s so simple and delicious! Easier than adding all the extras that most meatloaves require. And it’s vegan! Didn’t change a thing.

Leave a Reply

Your email address will not be published. Required fields are marked *

Recipe Rating